Nestled deep within the heart of the Earth, bentonite clay, often referred to as volcanic clay, is a natural wonder that has been used for centuries for its healing properties. This unique clay is formed from volcanic ash, and its name is derived from Fort Benton, Wyoming, where it was first discovered.

Bentonite clay is renowned for its remarkable ability to absorb and remove toxins. Its secret lies in its negative charge, which attracts positively charged toxins, creating a powerful detoxifying effect. When applied to the hair, the volcanic bentonite clay acts as a magnet, drawing out impurities and leaving your hair and scalp rejuvenated and revitalized.