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Our mission is simple: spread the power of plant. Our aim is for our skincare products to become your day to day, AM-PM skincare and haircare products which cleanse, detox, brighten, balance, protect, hydrate and condition. We believe natural, clean skincare and haircare products should be affordable whilst giving effective and visible results. Our mission is to simply spread the word about Ayumi so more people can have access to affordable products that bring visible results.